DIRECTV - Grill in Picture

In Argentina, watching football is practically synonymous with making a barbecue. The problem? The person manning the grill always misses the best moments. So with DirecTV, we created a solution: a connected grill that syncs with your TV’s picture-in-picture feature so you can watch the game while cooking. Within 24 hours, the idea went viral across South America. Demand tripled, and we had to ship extra units from Argentina to Chile, Uruguay, Ecuador, and Peru.