Originally from Chile, I’ve spent half of my career in Argentina and the other half in France.
Lucky enough to have worked at some of Buenos Aires’ best agencies, I moved to Paris in 2018, where I currently work as a Senior Copywriter.
At TBWA, I work on Nissan at a regional level, launching campaigns across more than 30 countries, while also collaborating with local brands such as McDonald’s France.
I’m fluent in Spanish, English, French, and Italian, and I hold an Italian passport. Which probably explains my name.
I'm Italo Canepa, a Senior Copywriter currently working at TBWA\Paris.
Nov 2022 - Currently // TBWA Paris
Sept 2018 - Oct 2022 // VML Paris
Sept 2016 - Aug 2018 // SANTO Buenos Aires
March 2016 - Aug 2016 // Ogilvy Buenos Aires
Feb 2014 - Feb 2016 // Del Campo Saatchi & Saatchi
March 2013 - Jan 2014 // JWT Buenos Aires
Experience
Recognitions
Cannes Lions
1 Silver - Print
1 Shortlist - Health & Wellness
Clio Awards
1 Silver - Audio & Radio
1 Bronze - Print
2 Shortlist - Outdoor / Audio & Radio
New York Festivals
1 Silver - Audio & Radio
1 Shortlist - Audio & Radio
Dubai Lynx
1 Bronze - Audio & Radio
1 Shortlist - Audio & Radio
Grand Prix Stratégies
2 Bronze
El Ojo de Iberoamérica
1 Silver - Direct
2 Bronze - Print / Interactive
Argentinian Creative Circle
1 Gold - Press
4 Silver - Press / Direct / Design / Promo & Activation
1 Bronze - Outdoor
4 Shortlists
El Sol de Iberoamérica
1 Shortlist
Member of the first international jury panel at ACHAP (Chile’s advertising festival) in 2018, and juror again in 2021.
Work featured in Lürzer’s Archive, Issues 4/2015 & 2/2023.