I studied advertising in Chile but moved to Argentina as soon as I graduated. That’s where the agencies I had always dreamed of were. With a lot of effort and a bit of luck, I had the chance to work at Del Campo Saatchi & Saatchi, Ogilvy Buenos Aires, and SANTO over six years.

After years of learning, I began looking for new challenges, eventually leading to VML Paris. I joined the international creative team, working on pitches and workshops both regionally and globally, closely collaborating with the network’s European CCO.

Four years later, I joined TBWA. I lead creative work for Nissan, developing global campaigns for some of the brand’s most important models. I also collaborate with local French clients on a variety of projects.

I speak Spanish, English, Italian, and French fluently and have an Italian passport. Which also explains why my name is Italo.

I'm Italo Canepa, a Senior Copywriter currently working at TBWA\Paris.


Experience


Nov 2022 - Currently // TBWA Paris

Sept 2018 - Oct 2022 // VML Paris

Sept 2016 - Aug 2018 // SANTO Buenos Aires

March 2016 - Aug 2016 // Ogilvy Buenos Aires

Feb 2014 - Feb 2016 // Del Campo Saatchi & Saatchi

March 2013 - Jan 2014 // JWT Buenos Aires


Recognitions

Cannes Lions

1 Silver

1 Shortlist

Clio Awards

1 Bronze

1 Shortlist

Dubai Lynx

1 Bronze

1 Shortlist

Grand Prix Stratégies

1 Bronze

El Ojo de Iberoamérica

1 Silver

2 Bronze

Círculo de Creativos Argentinos

1 Silver

1 Bronze

4 Shortlists

El Sol de Iberoamérica

1 Shortlist

Member of the first international jury panel at ACHAP (Chile’s advertising festival) in 2018, and juror again in 2021.

Work featured in Lürzer’s Archive, Issues 4/2015 & 2/2023.