Nissan Koh Lanta - 7 seconds treasure hunt

Koh Lanta, France’s most-watched reality show, offers only 7-second sponsorship slots, repeated over 8 weeks. Nissan saw this as an opportunity to launch the new Juke, but let’s face it: no one wants to watch the same 7 seconds for two months. So, we turned them into an interactive treasure hunt that unfolded week by week, transforming a few seconds of media space into 30 minutes of branded content.