Nissan - The scent of racing

Today, sim racers have almost everything they need to feel like they’re on the track: hyper-realistic games, high-end steering wheels and pedals, ultra-wide monitors. But there was still one sense missing to take immersion to the next level: smell. To celebrate the launch of Gran Turismo, the movie that turns a gamer into a real-life driver, we created something that does the same on a smaller scale: racing-scented candles. Each one designed to bring the track into your living room, one lap at a time.